Communications that inspire and get results.
Do you have a complex communications project that you need help with? I can step in and make an immediate difference. I offer clear strategic direction, but at the same time I’m happy to roll up my sleeves and deliver the project.
I get results for my clients and make sure their messages are heard by the right people.
01
Strategy
02
Project Management
03
Delivery
Past Projects
H&F GIVING
A Better Hammermsith and Fulham
H&F GIVING
A Better Hammermsith and Fulham
The Brief
H&F Giving wanted to trial its first major fundraising campaign. The organisation asked me to manage the project from concept through to delivery.
The goal was to raise £100m while also increasing awareness of the organisation and deepening engagement with local supporters.
My Approach
Strategy
I developed the fundraising and communications strategy, centred on the idea of local giving and community connection.
The campaign strapline captured this focus:
These Are Your Neighbours. This Is Your Hammersmith & Fulham.
The strategy focused on connecting potential donors with the real people and causes their support would directly help within the borough.
Brand and Content
Working closely with a designer, I helped develop the campaign’s visual identity and messaging. I then created and delivered a full suite of campaign materials, including:
Photography and storytelling content
Social media videos
Case for support / campaign brochure
Leaflets and printed materials
Website pages
Donor sign-up journey
Prospect research and donor lists
Case studies
Email campaigns and social posts
Results
Engagement increased by 200% during the campaign period
40% of the fundraising target was reached by the halfway mark
Campaign communications led to direct engagement from high-profile supporter Hugh Grant
Past Projects
Porchlight
50th Anniversary project
The Brief
Porchlight was approaching its 50th anniversary and wanted to mark the milestone in a meaningful way. However, the organisation recognised that anniversaries alone rarely capture public attention or drive engagement.
By mid-year, they still hadn’t found the right idea or direction for the campaign. I was brought in to help clarify the objective and create a campaign that would generate meaningful engagement.
The key goal we identified was growing the organisation’s supporter data and mailing list.
My Approach
Strategy
I developed a creative campaign built around a travelling tent roadshow. The tents carried bold, thought-provoking messages designed to stop people in their tracks and highlight the reality of homelessness.
The campaign toured towns across Kent, inviting members of the public to stand in solidarity with people experiencing homelessness and sign up to support Porchlight’s work.
Campaign Delivery
The roadshow was supported by an integrated communications approach, including:
A targeted PR campaign
Paid and organic digital content
Story-led case studies
Social media engagement and website traffic generation
Results
10% growth in the supporter mailing list
113.4k people reached across social media channels
4,000 website visits during the campaign
Nine pieces of press coverage, including national coverage on Good Morning Britain and regional coverage on ITV Meridian
